What is Reverse Funnel or RFS? RFS is a really good example of a funded proposal that is a marketing, sales and shopping cart system actually. It allows you to market a product or products - bottom line, track progress (advertising, sales, clickthroughs, costs and more). The products RFS represents are also likely sold by other systems and groups as well (more on that in other posts) but it's a great, step by step way to do a few things off the bat:
1. provides marketers a complete system to sell products (e.g. website (capture page)
2. email auto-responders to follow up and through right through product sale
3. great back office functionality (allows you to track statistics, sales, and way more).
So what is the funded proposal piece? There is a $50.00 application before you are permitted to buy the system. This is really attractive since the application itself allows the buyer to do some self examination before purchase. Those who aren't ready or interested can pull out - no buyer's remorse. Those who wish to push on can, and quickly!
You may or may not have seen a ton of these ads online (depends on where you spend your time online frankly). Market is not yet saturated as the primary product the RFS is promoting is one w/lots of room for a long time to come. The biggest benefit of RFS in my opinion is simply that it's a system, a great one full of tools. This system will allow you to market multiple products and services. As someone who has used databases for years in my corporate gig - I think RFS is a really great and efficient tool. It's easy to use with drop down menus but sophisticated on the backend and you won't outgrow it anytime soon. In the spirit of full disclosure, I'm in, here's mine!
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