Funded Proposals

I've recently stumbled onto a concept called Funded Proposal. You might have seen references and wonder - what is it really? Funded proposals are simply the sale (or gift) of a low end product as an introduction into a larger system and/or higher end products. Not a new concept, but the term defined as, funded proposal, is. All you ask from your visitor is opt-in information to get started - usually just name and email so you can begin to fill your funnel with leads to later market to.

You might see the front end positioned as a free 5 day e-course, or an ebook under 20.00. Mike Dillard's (MLM marketing giant) example is here.

It's interesting in both MLM marketing and online marketing that folks realize you have to build your audience and market to that audience over time, just as you do in the corporate world. Working online of course is still a fast pace - but it seems now everyone understands you need to court your prospects.

If you have an example of a funded proposal please comment and send me the link. If it's an affiliate program you represent, that's fine...we can review it here on the blog.